Meet The Team
A Word From The Founders
Redefining Fitness was created in 2020 By Sam Lynch and Christian Roach – out of a need to radically improve the quality of fitness education courses in the UK and afar.
The company was created after the team having spend years working for most of the big training providers in the UK and not being happy with the way things were being delivered – we believed we could do better and we have proven that we have.
We set out on a mission to create an unparalleled student experience and to consistently deliver top-tier customer service for our students and collaborators, redefining the meaning of fitness.
We’ve done that by creating a state-of-the-art online learning platform that caters for all learning styles, a high-spec video library for exercises and by creating a syllabus that goes the extra mile, where most of our competition stops.
By doing that, we won Fitness Training Provider of the Year at the Prestige Awards in 2023 for South East England, Fitness Education Company of the Year in 2024/25 and 2025/26.
We were also listed 93rd in the Elite Business Awards Top 100 SME’s in 2024 and runners up in the National Fitness Awards in 2024 for Education Facility Of The Year and National Business awards 2024 for Business Innovation.
One of our directors was also listed in the Brainz Magazine Global 500 Shortlist for Entrepreneurs in recognition of our service towards others in 2023.
Our goal was to radically transform the standard of the fitness industry, starting with aspiring and hungry students who want to help others become the best versions of themselves and we continue to dive down the rabbit hole.
Christian Roach
Christian has been in the fitness industry since 2010 and has become one of the industries most sought out educators, having taught over 2000 students during their fitness career.
He has worked in various roles such as Personal Trainer, Group Exercise Instructor, Sales Management, Fitness Management, Operations Management, Resort Activity Instructor, Tutor, Assessor, Quality Assurer through to General Manager and Head of Education.
He is also the author of Becoming Superhuman: 99 Ways To Become Your Own Superhero and a qualified Life Coach.
He is known for transforming clients lives, leaving them feeling superhuman.
Qualifications: L2 Exercise to Music, L2 Gym Instructor, L2 Loaded Movement Training, L2 Working with Communities, L3 Personal Trainer / ACSM CPT, L3 Exercise Referral, L3 Education and Training, L3 Assessing, BTEC L3 Sport Fitness Coaching and Development, L4 Lower Back Pain Management, L4 Obesity and Diabetes Pain Management, L4 Internal Quality Assurance, L5 Diet and Nutrition, L5 Life Coaching, FIFA Diploma in Football Medicine, FAKTR Soft Tissue Scraping, FASTER Specialist Functional Performance, FASTER Specialist Functional Therapy, FASTER Trainer Expert, Food Intolerance Practitioner, NASM Corrective Exercise Specialist, NASM OPT, Anatomy Trains Foundation in Structure and Function, Circuits, Gym Based Boxing, Health MOT, Indoor Cycling, Kettlebells, Wattbike, Suspension Training, Outdoor Fitness, Pre/Post Natal.
Course Consultant
Matthew is an international Powerplate Master Trainer, Precor Master Coach and Health and Fitness Specialist.
Since 2002 Matthew has worked his way through Lifestyle consulting, Personal Training and management.
After working as a mentor to thousands of Personal Trainers, he now specialises in all elements of fitness education and presents across the country.
Matt was instrumental in Redefining Fitness’s early days, especially in the creation of the Level 2 Certificate in Gym Instructing qualification.
Fitness Educator and Assessor
Aaron has been a qualified Fitness Professional for several years and having trained in a variety of disciplines such as Exercise to Music, Youth Coaching, and Fitness Education, he has also developed his brands – Revolution Indoor Cycling and ARC-7 Transformation Training, leading him to be a highly sought after instructor in Oxfordshire. He is a detail-orientated and personable personality who goes the extra mile for his clients and students.
Qualifications: L2 Gym Instructor, L2 Exercise to Music, L2 Children’s Fitness, L3 Personal Trainer, L3 Exercise Referral, L3 Outdoor Fitness, L3 Business Skills, L3 Education & Training, L3 Assessor, L4 Obesity and Diabetes Management, Sports Conditioning, Circuit Training, Pad Work, Group Cycling,
Quality Assurance Lead
Beccy has worked in the fitness industry since 2001 when she graduated from university with a BA/BSc Hons in Sports and Exercise Science and Management. Taking on such roles as gym instructing, group exercise instructing and personal training she forged a successful and continued business in the industry. She has a passion for helping people realise their full potential specifically those endurance runners, triathletes and duathletes.
Over the last 10 years, she has been educating others to enter and shape the future of the industry. More recently she has taken on a Project Management role to develop the National occupational standards which set the benchmark for qualifications in Exercise and Fitness.
Fitness Educator and Assessor
James has been working in the fitness industry for over fifteen years and specialises in Muay Thai, Boxing and Functional Performance.
James first started Thai boxing over 20 years ago and fought for over 10 years. He has been trained by 3 time World Champion Peter Crooke, Ken Jackson and Tony Myers.
After having four fights in New York and Manhattan, James leaped teaching and has been ever since.
Freelance Assessors
We also work with a number of freelance assessors around the UK when needed. All of our education team are vetted to the highest standards and are at the top of their game.
